🔵 #3 : The Six that Mix!

Hi! This is Pranshu 👋

Once every week (or 2 :P), I go deep into proven ideas & systems that help you create top-notch content, attract die-hard fans, and build your Creator business with:

• 1 brilliant framework in-depth

• 1 relevant personal story

• 1 cool Twitter hack I use

• 1 amazing resource

• 1 hard-hitting idea

Today's edition is a 4m54s read. Let's begin!

🔵 Framework: The Six that Mix

I pieced together this framework myself based on what VCs look at when deciding to back a company. Turns out, mirroring those same parameters for Creators is a very good indicator of how "healthy" your Creator career is at any given point.

The 6 here refers to the 6 ways "Value" is related to this success. Mix all of them and you have a concoction that works like a charm ✨

Startups look for a Problem, Creators look for a pain to solve.

Startups start to build an MVP (solution). Creators start with a service (or product) for the pain. And so on.

The point? Get all 6 sorted and you have sustainable success on your hands.

You might be asking...how do I use it?

I wrote this thread explaining in detail what all these 6 steps mean & how it applies to Startups/ Creators.

But wait there's more:

I wrote this follow-up thread describing the biz functions for each of the 6 elements along with what skills are needed to succeed. A sneak peek:

🔵 Story: Conscious Courage

I was 1 foot away from drowning & being crushed under a freezing waterfall. Literally.

22nd Sept, 2021: I was on a hazardous trek with 3 other (way fitter) guys. We were all on a 1 month workation to explore key areas in the central Himalayas.

Unlike others, we NEVER took a guide or group (or supplies for proper camping) with us because the other 3 in the group were experienced in hiking & we wanted to do 1 day treks.

Actually what that meant was we go as far as we can starting at dawn & we come back to the original point before dusk - so we were basically traversing long & wide areas of treacherous stretches ALONE. A pic from that day:

With no internet, freezing winds & a stick there were unlimited points where a couple of wrong footsteps would equal sudden death. But that all was par for the course....

What I was NOT ready for was a waterfall which one HAD to cross along the route. The problem? There were TWO cascades & no clear routes to hint which was the "right one".

Taking my shoes off, I started to move my now freezing feet over the cold, sharp stones (phone, stick & shoes in hand). The water was knee height to start and it looked like it will take 15 steps or so to make it.

But 4 steps later I found myself in water till my neck, desperately trying to not slip away from the edge which was ONE FEET away after I drifted a bit - I had chosen the WRONG route!

I threw my shoes & stick on the other side & pushed forward till I found stones at waist height again...I climbed them with all my might & hopped to safety trembling & terrified & ecstatic all at once...

The water washed away any warmth...but also any fear. And for the 1st time in my life, I was no longer afraid to walk the Himalayas alone....

1 month after the trip ended I shut down my startup of 18 months & decided to jump head-first into the Creator economy: a decision I was not able to act upon for 6 months leading up to that day due to fear paralysis.

“I learned that courage was not the absence of fear, but the triumph over it. " - Nelson Mandela

As Creators, we DON'T want stability or certainty. But we do wish it was easier to manage the uncertainties & fear about making it, then making it big, and then staying there.

And for that I have this thought exercise: Are you gonna die if you fail in the next 6 months as a Creator? Will you starve or put your health in jeopardy doing so? 

NO

Our ancestors had to risk their lives practically every day but we are still here - which means they made it regardless.

So why not put some faith in our genes & ancestry? - We will be just fine.

If you are still not convinced, ask yourself -But what if you succeed? And achieve everything you planned for in the next 6 months? Our ancestors didn't have even 1% of the opportunity that exists today.

So hard as it may look, it is our duty to consciously CHOOSE to be courageous on the treacherous path of becoming a Creator.

And the day you are able to do that, you will feel the same freedom & confidence that I felt except you won't have needed to be 1 feet away from drowning to your death....

🔵 Twitter Hack: A 1-click "follow" button

Be it in your threads or links on newsletters/ socials, when we ask someone to follow us it's always a TWO-STEP process: open profile --> click follow.

What if they got this screen every time instead -

You can still (kinda) see the profile, banner, etc in the background but the follow button pops right up front & center!

This helps people not think too much or get lost reading your tweets & forgetting to follow you (yes that happens!) plus you reduce the friction by making it just ONE step.

Here's how: Copy paste the text below & replace the "_____" at the end with your Twitter handle!

"https://twitter.com/intent/user?screen_name=__________"

That's all! I found it by chance exploring the depths of Twitter ads. Don't ask more ;)

🔵 Resource: Dickie's Digest (2022)

Podcasts, Newsletters, YT channels, Courses, Lessons and more...

Dickie Bush asked his massive audience about "best in 2022" & then went ahead to compile the answers in the sheet above.

Knowing you, tons of stuff in there is probably your cup of tea given you are reading this. So go check it out :)

🔵 Idea: $ chases Skill, not Followers

Everybody starts at 0. Even the masters. But the masters kept "levelling up" wrt skills, traits & beliefs without giving up or racing against others.

It's so easy to feel that I will become better at relationships when I am older, or better at dealing with finances..or whatever.

The truth is, years of experience on Earth doesn't matter, experiences per year matters. And it is no different with tying monetization potential with follower count.

THEY ARE NOT RELATED. 

All that matters is you can bring results & you have lead flow to find clients consistently.